Our Operating Philosophy

We launched in 2020, but Lateral has been in the works for a long time. We have honed our approach to founding and growing companies and have distilled it into three fundamental principals:
 

Nothing beats perserverance.​

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You can always turn a weakness into a strength.

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Build revenue before investing capital.

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This is why we start companies serially - we believe that the best way to build successful businesses is to observe the biggest pain points in our own portfolio and cost centers, and build new enterprises to make them better.